TigerTom's SEO Citrus Wordpress Theme (TTSeoCitrus)
Version 1.0
Release date: 6th October 2006.

Publisher: TigerTom http://www.tigertom.com
Download: http://www.ttfreeware.com/download/tt-seo-citrus.zip
Demo (default install): http://www.ttblog.co.uk
Readme: http://www.ttblog.co.uk/wp-content/themes/tt-seo-citrus/readme.txt
At work: http://www.google.co.uk/search?q=site%3Awww.ttblog.co.uk
TigerTom support: http://www.tigertom.com/forum/
Wordpress support: http://wordpress.org/support/
Programmer: Interstice Solutions http://www.interstice.biz

Copyright (c) 2006 T. O' Donnell
Released under the GNU General Public License, with the
following proviso: 

That the HTML of hyperlinks to the author's website
this software generates shall remain intact and unaltered, 
in any version of this software you make.

DESCRIPTION

A search engine optimised theme for the Wordpress blogging software. 
Your content pages get indexed by Google, and nothing else. Avoids duplicate content.
This theme is designed for professional webmasters. It includes Adsense code, 
and has the option of using your company logo header section.
No plug-ins are required.

The default install looks like any other basic theme. The real action 
is 'under the hood'.

It is for Wordpress 2.0 and above. It has been tested on Wordpress 2.0.4.
It will not work on Wordpress 1.5.

INSTALLATION

Upload the 'tt-seo-citrus' theme folder to your /wp-content/themes/ directory. 
You can also just FTP the file 'tt-seo-citrus.zip' there, and unzip it.

Using your Wordpress admin panel, go to the 'Presentation' section and select the new theme. 


SEO FEATURES

1. This theme uses 'ROBOTS' meta tags so that only your content pages are indexed by search engine bots.  
It also stops pages being archived. This is to prevent people using search engine caches 
to plagiarise your content:

Used on the post pages:

<meta name="robots" content="index,follow,noarchive" />
<meta name="googlebot" content="noarchive" /> 

Used on the 'categories', 'archive' and other non-content pages:

<meta name="robots" content="noindex,follow,noarchive" />
<meta name="googlebot" content="noarchive" /> 

Edit 'header.php' in a text editor if you want to change this.

2. For best search engine optimisation you must activate permalinks by going to 'Options/Permalinks' 
from your Wordpress admin panel. You may have to enable MOD-REWRITE. Problems? Search the plentiful support 
section at http://wordpress.org/support .

2a. Shorten the permalinks code to just the %postname% variable. Don't bother with the date codes.
This keeps your URLs short. 

2b. Likewise, point your domain name (if you have one) the the main 
directory the blog software is in i.e. have your blog accessible at http://www.myblog.com rather than 
http://www.myblog.com/wordpress/

2c. So a typical post would look like 
http://www.myblog.com/a-nice-day-at-the-beach/ 
rather than 
http://www.myblog.com/wordpress/2006/08/03/a-nice-day-at-the-beach/


3. Under Options > Reading > Show at most '1' post
This is so duplicates of your content don't appear on your site.

4. This theme uses the post 'title' for the page's title meta tag, and it's 'excerpt' for the content of the 
meta description tag. Keep your excerpts short for the best effect. 

You can still override these tags by using the EXCERPT field  or the 'custom fields' section to override 
the meta tags. (For example, to override the DESCRIPTION tag you would enter 'description' under 'KEY' 
and your custom description under 'VALUE'.) 

Remember, for best search engine ranking, keep your excerpt lengths short. If you don't input your own 
custom excerpt, Wordpress will take one from the post's text that may be longer than what you want to use.

ADSENSE

This theme contains Google Adsense Section Targetting code, so you get 
more relevant ads showing in your blog i.e. 

<!-- google_ad_section_start(weight=ignore) -->
<!-- google_ad_section_end -->

These are used in 'sidebar.php' and the 'header.php' HTML. 
They cause the HTML code bracketed by them to be ignored by the Adsense bot.

For more information read here:
https://www.google.com/support/adsense/bin/answer.py?answer=23168


PERSONAL LOGO VARIATION

1.	Upload your logo to the ..wp-content/themes/citrus/images directory

2.	Either delete or comment-out the non-logo code between and including 
	"<!--Start deleting non-logo header -->" to "<!--Stop deleting non-logo header -->"

3.	Search for the text "<!--logo".

4.	Remove "<!--logo" as well as the  "-->" located 8 lines farther down. This reveals the personal 
	logo variation.

5.	Be sure to insert your logo name in the code "/YOUR-LOGO.gif".

6.	Save and upload the altered HEADER.PHP file is ASCII mode.




ACTIVATING ADSENSE ADS 

There are 3 theme files that already contain Adsense ads that have been commented-out. Simply remove the 
comment marks to reveal the Adsense code and edit the Google account info to include your own 
account number, as detailed below. There is 1 instance in each of these files: 
'searchform.php' 'single.php' and 'footer.php'. 

1.	Search for the code " <!--ADSENSE CODE (replace "pub-000000000" with your Google Adsense information)"

2.	Delete the "<!--ADSENSE CODE (replace "pub-000000000" with your Google Adsense information)" 
	as well as "-->" 2 lines farther down.

3.	Be sure to replace   "google_ad_client = "pub-0000000000";"   with your own Google Adsense account 
	number. (If you need to sign up, go to https://google.com/adsense/ )

4.	Save and upload the theme files that you have altered.

NOTES

If you would like more control over the length of automated excerpts used for meta tags, you may wish to 
use the plugin 'head META description' (http://guff.szub.net/head-meta-description/).
Simply install and activate the plugin. To edit the length of the excerpt use in the meta tags 
open up HEAD-META-DESCRIPTION.PHP and find the '$post_desc_length  = 7; // description length in # words for post/Page' section. 
Alter to suit your needs.

GOT ERRORS?
---------------------------------

- FTP upload the file 'tt-seo-citrus.zip' in BINARY mode only. 

- FTP upload individual .php files in ASCII mode only. 

- Don't edit the .php files in a word processor, like MS Word. Use a simple text editor 
like Windows NotePad or EditPad instead.

- Make a note of the error message, and type it in Google. Leave out your unique paths and file-names.

- If it's a server error, repeat what caused the error, then go quickly to the error log on your 
control panel that came with your web hosting account. Any clues there?

Genuine bugs can be reported here: http://www.tigertom.com/forum/ 
